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What You Need to Know - The Latest Tips, Tools, and Information



A Guide to Website Success

The beginning of a new year is a great time to take a few minutes and review your website to make sure it’s up-to-date and set up for success.

Here are a few things to keep in mind as you review your website:

Primary Call to Action (CTA)

When was the last time you updated the main image or text copy in your website’s header? This is the first thing a visitor sees and the best chance you have at engaging with this user. Fine-tuning this message is crucial for a successful interaction with your audience. It’s amazing how just swapping out the main image can make a website look new and fresh.

Text Content

Is the text copy current? Is there any outdated or irrelevant information being displayed? Are you listing old statistics or referencing expired promotions? Having updated, relevant content is key to successfully connecting with your target audience.

Spelling and Grammar

Are you confident in your spelling and grammar? A check of your spelling and grammar can help prevent you from looking unprofessional. Take your time, proofread your work, seek feedback from someone else, and run your content through a spelling and grammar checker; that is all you need to avoid these errors.

Images and Graphics

Are your images up-to-date and visually appealing? Replacing old product images, low-resolution photos, and outdated graphics with newer ones can help attract attention and improve your user experience.

Main Menu

Have you added any new products or services? Have there been any changes to your existing offerings? Make sure your navigation and menu links are current and aligned with your business objectives.


Do you have any broken links on your website? Broken links can negatively impact the user experience as well as affect your search engine rankings. It’s especially important to check all links to external third-party websites, as you can’t control these links and they may have changed or been removed.

Mobile Compatibility

Is your website mobile-friendly? With more and more people using mobile phones and tablets to interact with your website, it’s crucial that it can be viewed correctly on these devices. Test your website on real mobile devices to ensure that it looks and functions properly. Technology is constantly changing and it’s important that your website keeps up.

These are just a few useful tips for updating your website. Stay tuned for more exciting news and information that we have planned for this year. In the meantime, if you have any questions or need assistance with any of these tips, please feel free to reach out at any time.